Jockey Direct Mailer Campaign

This direct mail campaign was created to highlight Jockey’s latest collection of women’s intimates and loungewear. Featuring the Seamfree®, Worry Free, Supersoft, and Cotton Stretch lines, the booklet showcased the brand’s commitment to comfort, innovation, and style. Delivered with high-impact visuals, detailed product descriptions, and exclusive promotional offers, the piece was designed to drive both in-store and online purchases. The campaign strategically blended lifestyle imagery with functional messaging, helping Jockey strengthen customer engagement and boost seasonal sales.

Role
Art Director

Category
Print
Editorial