myWalgreens Campaign

myWalgreens is a new customer engagement program that goes beyond rewards by providing a targeted approach to wellness for their customers that is both personalized and localized. The ask was to design multiple in-store materials including signage, brochures, and direct mailers to bring awareness to their customers regarding this new program.

At the same time this program was launching, Walgreens was going through a rebrand. One of the key elements from the rebrand was the red thread which represented the Walgreens “community”. To emphasize the personalization of this program, I wanted to emphasize “you” by using the red thread element throughout the in-store materials. The dark blue background helped to differentiate it from the main brand and also helped the signage to stand out more within the store environment.

Various illustrations were added throughout each piece to help customers visually navigate. The copy was kept simple and bold for easy readability.

Role
Art Director

Category
Promotion | Print