myWalgreens Local Donation Social Post

myWalgreens is a customer engagement program that goes beyond rewards by providing a targeted approach to wellness for their customers that is both personalized and localized. Members of this program have the opportunity to directly make an impact in their community by choosing to donate their Walgreens cash rewards.

The ask was to create an animated social post to remind customers about their opportunity to donate directly to their community. Each frame was created using illustrations, colors, and the red thread script font to expand upon the existing myWalgreens style. The messaging reminds customers how they can make a difference in their communities by easily donating their rewards.

Role
Art Director

Category
Social Media